INTRO
Gialti is a high-end furniture store offering a curated selection of elegant furniture and home accessories, including bowls, coasters, mirrors, vases, pillows, soaps, and coffee table books on art, design, fashion, food, and more. The brand seeks a refined visual identity that reflects its commitment to quality and sophistication, appealing to design-savvy homeowners who appreciate timeless style and craftsmanship.
The design process began with a deep dive into the brand and user needs. I aimed to marry visual elegance with practical functionality, resulting in a sleek, modern design that reflects the essence of the brand while ensuring ease of use.
Key Objectives
The key objectives were to create a visual identity that reflects Gialti's sophistication and commitment to quality, while appealing to a design-conscious, modern audience.
THE OUTCOME
The final visual identity positioned Gialti as a sophisticated yet accessible brand for customers seeking beautiful, high-end furniture and carefully curated home accessories. It was elegant, contemporary and aspirational, while maintaining a sense of warmth and approachability.
The visual language seamlessly extended across all touch points, from the store’s physical presence and online platforms to packaging and marketing materials, reinforcing Gialti’s reputation as a destination for curated, timeless home decor.
