Visual Identity

Visual Identity

Visual Identity

02
RESPONSIBILITIES
Logo Design
Logo Design
Identity
Identity
DELIVERABLES

Visual Identity

INTRO

Davari is a specialty coffee shop focused on providing an elevated coffee experience in a cozy, inviting atmosphere. With a passion for high-quality, ethically sourced coffee beans and expertly crafted brews, Davari aims to become a local favourite for coffee enthusiasts.

The brand sought a visual identity that reflects its dedication to quality, community, and a unique coffee culture, while ensuring a memorable and welcoming experience for every customer.

KEY CHALLENGES
Create a warm, inviting brand personality

Create a warm, inviting brand personality

Develop a versatile identity

Develop a versatile identity

Convey a passion for high-quality coffee

Convey a passion for high-quality coffee

The key challenge was to create a visual identity that balances Davari’s premium coffee offerings with its approachable, community-focused vibe. The design had to convey both the high-quality craftsmanship of the coffee and the welcoming, cozy atmosphere of the shop, ensuring it resonated with a broad range of coffee enthusiasts while remaining versatile across various platforms.

KEY FEATURES

The key features of Davari's visual identity included a warm, inviting colour palette, modern yet approachable typography, and subtle nods to the brand's commitment to quality and community. The design incorporated elements that evoke the artisanal nature of coffee while maintaining versatility for both digital and physical applications, from in-store signage to packaging.

RESULTS

The result was a visually cohesive and inviting identity that positioned Davari as a premium yet approachable coffee destination. The design effectively conveyed the brand’s dedication to quality and community, creating a memorable experience across all touch points, from the shop’s interior to digital presence and packaging.